Last updated: March 15, 2026
What Is Affiliate Marketing?
By clicking on links to any online casino through BtcReels, you are linking directly to that site. We may earn a commission should you deposit and play at the casino. This is an affiliate model common to all review and comparison sites online.
The commission is taken from the casino, not from your deposit or winnings. Any deposits, bonuses, and terms remain the same whether you arrive through BtcReels or go directly to the site.
The commission is usually calculated as a percentage of the net gaming revenue generated by players referred through our site – a model called revenue share. In some cases the model is cost-per-acquisition (CPA), where we receive a one-time payment when a player makes their first deposit.
Does Affiliate Revenue Affect Our Rankings?
No. This is the most important question we can answer on this page, so we’ll be direct.
Casino rankings on BtcReels are solely based on scores derived from Liam’s review methodology – payout speed, security, bonus value, Canada compatibility, game selection, and support quality. Casino commissions do not influence rankings. In fact, some casinos we have omitted from our rankings pay us higher commissions than casinos we have ranked.
We have turned down numerous requests from casinos that did not make the grade. Our commercial policy is guided by our editorial judgement – not the other way around.
Rankings based on scores
We score each casino position based on our thorough analysis through Liam’s hands-on testing methodology.
Negative findings published
Despite any affiliate relationships, we will criticise casinos that are slow to pay, have poor support, or impose bonus terms we consider unacceptable.
No paid placements
No casino may purchase a ranking position, featured placement, or review score increase on BtcReels.
No pre-publication review
Reviews are always published without notice to the casino. We have never changed a score after a casino requested clarification.
Which Links Are Affiliate Links?
Outbound links to casino operators on BtcReels include the rel="sponsored noopener" attribute on all outbound links in order to comply with Google’s link scheme guidelines and Canadian advertising standards.
Links to casinos are redirected through a /go/[casino]/ path on our domain before forwarding you to the casino’s site. This is standard practice in the affiliate marketing industry.
| Link type | Example | Affiliate? |
|---|---|---|
| Casino visit buttons | "Visit Casino ?" buttons on review pages | YES |
| Go/ redirects | btcreels.com/go/wildio/ | YES |
| Internal links | Links to other BtcReels pages | NO |
| Regulatory body links | AGCO, Kahnawake, CAMH, RGCO | NO |
| Responsible gambling links | ConnexOntario, BeGambleAware | NO |
Regulatory & Advertising Standards
BtcReels adheres to the following guidelines and standards as they apply to affiliate marketing and online advertising directed at Canadian audiences:
- Google Webmaster Guidelines – affiliate links use
rel="sponsored"as required - Canada's Anti-Spam Legislation (CASL) – any email communications comply with CASL consent requirements
- Canadian advertising standards – commercial relationships are disclosed clearly and prominently on every page with affiliate links
- FTC Disclosure Guidelines – material connections to advertisers are disclosed in plain language
A disclosure notice appears in the footer of every page on this site that contains affiliate links. This page is the full disclosure.
Our Commitment
BtcReels is not affiliated with or associated with any casino group. This site is run by an independent publisher. Our editorial and commercial teams are separate. If you need more information about any of our partnerships, feel free to reach out to Liam at liam@btcreels.com.